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< Back Public Attitudes Towards Migrant Workers in Japan, Malaysia, Singapore, and Thailand by Rapid Asia SweCham member, Rapid Asia, who specialises in social research and monitoring and evaluation (M&E) consulting conducted an interesting research and published report earlier this year. In 2019, Rapid Asia carried out a major survey on attitudes towards migrant workers in four countries (Thailand, Malaysia, Korea and Japan). The study was conducted on behalf of the ILO and UN Women. The study tracks trends of attitudes against a similar study carried out in 2011. The findings indicated respondents in all countries held unfavourable attitudes towards migrant workers and attitudes had also worsened somewhat in 2019. Full report here. Previous Next

< Back SweCham is now on Instagram! 16 Oct 2024 We are thrilled to announce our new communicative channel, Instagram! Join us for a more interactive experience and stay connected with the latest updates on our events, news, and initiatives. As a member of SweCham, you’ll be the first to know about exclusive opportunities, partnerships, and collaborations. Our Instagram channel will also feature behind-the-scenes glimpses into the vibrant world of Thai-Swedish cooperation and highlight the exciting projects we have in store. From live-motion videos to engaging stories, there’s always something new to discover. Follow us today and explore the shades of SweCham! 𝐬𝐰𝐞𝐜𝐡𝐚𝐦_𝐭𝐡𝐚𝐢𝐥𝐚𝐧𝐝: https://www.instagram.com/swecham_thailand?igsh=cnR4dHVtcm8wc3Vy&utm_source=qr Previous Next

< Back Epiroc CEO Helena Hedblom, Announced as the most Influential Businesswoman in Sweden! 11 Mar 2024 Dagens Industri, the leading Swedish financial newspaper, announced that Epiroc’s CEO Helena Hedblom is the most influential businesswoman in Sweden. In the interview, Helena sheds light on her inclusive leadership style and the importance of promoting a diverse workforce. These things are essential to boosting creativity and promoting innovation. Read the full text in Swedish: https://www.di.se/nyheter/helena-hedblom-man-maste-grava-djupt-for-att-forsta-det-riktiga-problemet/ See the original post: https://www.linkedin.com/posts/epiroc_epiroc-activity-7171402708107694081-t4-Q/ Previous Next

< Back TCEB Strategic Direction 2024: Event Recap 25 Oct 2023 On 24 October, the Thailand Convention and Exhibition Bureau (TCEB) organised the TCEB Strategic Direction 2024 event, titled ‘Driving Thailand Forward as High-Value Added MICE’, at the Queen Sirikit National Convention Center in Bangkok. SweCham President Peter Björk participated alongside other JFCCT representatives. In addition to TCEB executives and staff, many organisations in the MICE industry were present, including PATA, TICA, THA, and several airlines. During the event, TCEB executives presented new trends in the MICE industry and discussed how Thailand can reposition itself to compete globally in an ever-changing world, building upon Thailand's existing competitive advantages. The discussion highlighted that Generation Z business travellers will significantly influence the industry, driving new trends and expectations. They will opt for shorter and more frequent trips with a focus on value and results. Technological advancements, including AI, will be utilised to enhance efficiency and effectiveness, making innovation a key factor. MICE events are increasingly viewed as essential business events, empowering employees to fully understand their organisation's vision, values, and culture, shaping a positive perception of the organisation among customers. Regional targets will become more important than global scale, and sustainability practices will be essential. Additionally, TCEB presented a comprehensive survey on factors that matter when choosing destinations, including safety, value for money, readiness of facilities, and local community support. Thailand leads in categories such as value for money, the country's brand image, and readiness of accommodation. However, there is a need to catch up in areas such as technology advancement, high-value destination offerings, and sustainability. The event also discussed transforming Thailand for the future, utilising the country's flagship industries such as food security, creative soft power, health tech innovations, and urban quality of life (QOL) and mobility. Exciting times lie ahead as Thailand navigates these transformative strategies. To watch a recorded video, please visit https://lnkd.in/gHrV5nbp Youtube: https://lnkd.in/gcs29eCv More details of MICE at https://lnkd.in/fYTU6mv Previous Next

< Back SweCham Strives for a Sustainable Future! 7 Mar 2024 On Wednesday, 6 March, Dr Pojanath Bhatanacharoen , our Executive Director, and Khun Thittiya Sommana , our Events and Marketing Officer, had the pleasure of visiting C asean to discuss the details of the SX Sustainability Expo 2024. Hosted at the Queen Sirikit National Convention Centre, the expo is the largest sustainability expo in ASEAN. Building on the success and positive feedback from last year's Sweden Pavilion at SX Expo, SweCham is excited to provide another opportunity for everyone to learn about Sweden's sustainable practices and how the country achieves sustainable growth through cutting-edge innovation at this year's expo. We also would like to thank the C asean Team, including Khun Sutthipun Nujjaya (Deputy Managing Director), Khun Soymook Yingchaiyakamon (Senior ASEAN Arts & Cultural Creation Associate) and Khun Rungsiya Kongngoen (ASEAN Arts & Cultural Creation Officer), for their kind hospitality during this meeting. We look forward to another successful collaboration! Please stay tuned for more details on this year’s expo! Previous Next

< Back SweCham Social Club, 9 February 2023 Last Thursday night was the first SweCham Social Network Club of 2023!✨ The event brought together both SweCham members and non-members, providing a platform to network, socialise, and form new connections within the Swedish community in Bangkok. As the evening progressed, the energy in the room continued to build with SweCham members and friends striking up conversations, sharing experiences on a variety of topics and exchanging business cards. There was a strong sense of community and camaraderie, showing the positive impact of connecting with individuals who share similar interests. Many thanks to our members and friends for joining our Social Network Club event. We had such an incredible night and we hope you did too! It was fantastic to see both familiar and new faces, and we appreciate your support in building and strengthening our business community. Also, special thanks to The Landmark Bangkok Hotel and the Rendezvous Lounge for being the host venue of our event, offering us exceptional services, and serving us spectacular meals. Previous Next

< Back The Lancaster Bangkok Member Visit 14 Feb 2023 Khun Martin Hurley, General Manager at the Lancaster Bangkok Hotel, gave our Executive Director, Dr Pojanath, a warm welcome and hospitality on the member visit. Thank you so much for the lunch treat. We really enjoyed the delicious meal and catching up with you! At the Lancaster Bar, we enjoyed our meeting and conversation in a perfect atmosphere. On top of that, we were generously invited for lunch to try some menus served at the bar. We very much enjoyed the delicious Seared Sea Bass with Ratatouille and Caesar Salad and ended our meal with a delightful cheesecake and some coffee. Apart from the excellent meal, we talked about some of our upcoming events and shared some ideas for both of our upcoming events and collaborations. SweCham is looking forward to continued close collaborations with Lancaster Bangkok Hotel this year. Lancaster Bangkok offers an authentic Thai experience with impeccable hospitality. Guests can relax in one of the spacious deluxe rooms, apartments or suites with enchanting city views. Located in the blossoming Makkasan district and with easy access to the Airport Rail Link and underground station, Lancaster Bangkok is perfectly situated for business or leisure stays. To learn more about Lancaster Bangkok, please visit lancasterbangkok.com Previous Next

< Back APAC SwedCham Webinar: CEO Talk: Micael Johansson, CEO of Saab Group, 8 November 2023 On 8 November, SwedCham in Singapore hosted a webinar with Micael Johansson, CEO of Saab Group, on the topic of national security, with a focus on the nature of defence manufacturing and strategies. Micael Johansson started by summarising SAAB’s key areas, along with its four major hubs outside of Sweden: the USA, the UK, Australia, and Germany. He explained that SAAB’s focus lies in aiding countries in rebuilding military supplies. The session transitioned to the main topic, where he discussed his views on current events and how SAAB is responding. SAAB is changing its regional supply chains. It is simultaneously building up its stockpiles, thus making SAAB more resilient to future possible security issues. The war in Ukraine has revolutionised modern warfare, with the use of traditional and civilian technologies. A connected battlefield is also something new, where both AI and the cloud are being used in real-time. This is something the SAAB CEO believes will be the future of warfare. SAAB is strategically expanding its presence in the APAC region, designating Australia as a key hub. Meanwhile, having reached market penetration in India, Thailand, and Singapore, where various products are sold in their respective countries. We would like to thank SwedCham in Singapore and SAAB for this interesting webinar! Previous Next

< Back SweCham attended Ericsson Imagine Live: Realising the value of 5G 14 Sept 2023 On 12 September, SweCham President Peter Björk, Vice-President Tomas Julin, Treasurer Daniel Lindgren and SweCham team attended The Ericsson Imagine Live event! Ericsson is a global and local leader in the telecommunications industry with over 100 years of presence in Thailand. Mr. Igor Maurell, President of Ericsson Thailand’s inspiring welcoming speech showed both Ericsson's innovativeness and their commitment to Thailand's ambition, 'Industry 4.0'. Ericsson's 5G Leadership Ericsson's dual-mode 5G core, the 5GC, has allowed Ericsson the ability to leverage current networks for their 5G network. With a presence in 152 markets and 5G in 65 of them, their commitment to global connectivity through innovation is truly shown. Ericsson operates 50% of the world's 5G traffic outside China. To improve Thailand's 5G infrastructure, Ericsson highlights the need to adopt the 3,5 GHz Bandwidth for 5G. The midbands will deliver the most value to enterprise and consumer needs. Sustainability and Efficiency Dr. Magnus Ewerbring, CTO of Asia-Pacific, highlighted how Ericsson's commitment goes beyond mere technology. He underscored their ambition to achieve net zero by 2040 and reduce emissions by 50% in their supply chain and portfolio by 2030, and 40% less energy consumption on their typical sites by 2025. Higher efficiencies allow for more sustainability, breaking the energy curve. Emerging Technologies Dr. Ewerbring spotlighted various emerging technologies, focusing on the development and the future of 5G. Services that will rely on this development are for example virtual reality (VR) to augmented reality (AR) to extended reality (XR). The 'Holographic Communications' technology, for instance, will transform the future of how meetings are conducted, shifting from traditional online meetings to 3D holograms right before you, creating a truly immersive experience. Additionally, Ericsson displayed their radio systems, which are both more efficient and less energy intensive then before. Warm thanks to Ericsson Thailand for having us at the Imagine Live. Big congratulations to the Ericsson Thailand team for the successful event! Previous Next

< Back SweCham and the Embassy of Sweden prepare for the Swedish Education and Career Days 27 Aug 2024 On 20 August, the SweCham Team visited the Embassy of Sweden in Bangkok to begin preparations for the upcoming Swedish Education and Career Days, scheduled for October 2024. This visit marked an important step in our planning process, as we look forward to showcasing educational and career prospects in Sweden. As part of Team Sweden, SweCham and the Embassy of Sweden are dedicated to promoting Swedish interests abroad through collaborative efforts. We are therefore pleased to be working with Khun Thittiya Sommana, a former SweCham colleague now with the Embassy, whose experience will greatly contribute to our joint initiatives. Are you ready to discover new opportunities? Save the following dates to learn more about studying in Sweden: 🔵 Study in Sweden at NIST International School (25 October 2024, 15:00 – 17:30) 🟡 Sweden Pavilion at the OCSC Fair (26-27 October 2024) 🔵 Study in Sweden Fair and Alumni Networking Event (28 October 2024, 17:00 – 20:00) Previous Next

< Back Swedish community welcomes Olof and Marie back to Bangkok 1 Jun 2023 After living abroad for many years, including six years in Brazil and five years in Florida to name some destinations, Olof and Marie have now landed in Bangkok. For over a decade, they have been serving the Swedish Church community all over the world. Olof and Marie are not only here for Thailand, but for the whole southeast Asia including Japan. They have returned here for many reasons and have many tasks to fulfil, including finding the Swedes and rebuilding the Swedish Church community after the pandemic. The geographical situation may also vary, and some places may be filled with interested individuals while some other places may not be. Olof and Marie will be here for three to four years and welcome everyone for a cheerful talk or just a meeting to talk about problems or any other topics. If you are interested in receiving news and messages from the Swedish Church, you can send an email to Asien.kyrkan@svenskakyrkan.se . Read the full article at https://scandasia.com/olof-and-marie-back-in-bangkok/ ! Previous Next

< Back Warmly welcome SweCham Newest Premium Member, SAS SVERIGE AB! 🇹🇭🇸🇪 26 Aug 2024 SweCham would like to warmly welcome our new Premium Member, SAS SVERIGE AB, to the Thai-Swedish business community! Aviation is a vital part of Scandinavian infrastructure. They maintain the highest frequency of departures to and from Scandinavia and connect smaller regional airports with larger hubs. As part of Star Alliance, they fly customers to 1300 destinations worldwide. Non-stop flights between Bangkok and Copenhagen with excellent connections to rest of Scandinavia and Europe. Using Airbus A350 – 30% more fuel efficient than previous aircrafts used on the route, in a three-class configuration (Business, Premium Economy, Economy) A very warm welcome to SAS SVERIGE AB acting representative, Mr. Shinya Kaneko (Head of Sales, Japan & China). We look forward to fruitful partnership! To learn more about SAS SVERIGE AB, please visit their website: www.flysas.com/th-en/ Interested in joining the Thai-Swedish business community and connecting to the SweCham network? Please contact us at director@swecham.com Previous Next