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< Back SweCham Joined the Embassy of Sweden in Thailand top fan 16 Feb 2023 We were happy to attend the Embassy of Sweden in Thailand’s top fan event, an opportunity for the top fans of the Embassy Facebook page to visit the embassy for some ‘Fun, Friends & Fika’. The afternoon consisted of delicious Swedish Fika, a fun themed Swedish Quiz along with a Feedback and Q&A session on the Embassy’s social media work. It was a great afternoon to learn more about Sweden and the embassy’s work in Thailand, along with networking with other top fans interested in Sweden. Our Executive Director Dr. Pojanath believes it is important for Team Sweden to support one another and is very honoured to be one of the top fans of the Embassy’s Facebook page. We would like to give big thanks to the Swedish ambassador H.E. Mr. Jon Åström Gröndahl for a wonderful event and his continuous work with Sweden’s digital diplomacy. Thanks to Embassy of Sweden in Thailand , the team at the embassy and everyone who attended the event for a lovely afternoon! Previous Next

< Back Jönköping University (Engineering) Receives a Research Grant for Green Transition 1 Apr 2024 Jönköping University's School of Engineering (JTH) has been granted 49.2 million SEK by the KK Foundation for the GRACE research profile. This initiative, spanning from 2024 to 2032, aims to accelerate the green transition within the Swedish manufacturing industry. GRACE will focus on integrated and platform-based product development, enhancing long-term capabilities for sustainable transformation. The project involves collaboration with eleven companies, including Autoliv, Husqvarna and SAAB. The project aims to develop new processes, knowledge, and support for product realisation that incorporate sustainability from the outset... Read the full article here: https://ju.se/en/research/news/news-archive/2024-03-27-50-million-sek-for-green-transition-in-industry.html Previous Next

< Back Expanding our Network: Fika with Distributors and Importers of Swedish Products in Thailand 13 May 2024 On 25 April, the Embassy of Sweden in Bangkok hosted a meeting with distributors and importers of Swedish products, together with Team Sweden representatives from Business Sweden and SweCham. The meeting aimed to offer opportunities for these businesses to share their challenges while further expanding the network of the Thailand-Sweden business community. At the meeting, the Ambassador of Sweden to Thailand, H.E. Anna Hammargren, provided some key facts on the broad relationship between Sweden and Thailand. Around 100 Swedish companies currently operate in Thailand, some with a long history in the country. In addition, the Embassy is stepping up efforts to develop trade and investments aligned with a new Swedish Government strategy on foreign trade, strengthening Sweden's position as a partner for green and digital transition. On this occasion, the SweCham Team, presented by Dr. Pojanath Bhatanacharoen (Executive Director) and Khun Thittiya Sommana (Events and Marketing Officer), along with the Business Sweden Team, presented by Khun Kacper Pierzynowski (Country Manager) and Khun Patcharee Yodpratum (Consultant, Thailand incl. Myanmar, Cambodia & Lao PDR), participated in the meeting. Our goals were to introduce our organisations to all the participants and understand the barriers and concerns that distributors and importers may have. Moreover, Dr. Pojanath also shared SweCham's advocacy work, offering insights into how SweCham could support Swedish-related companies in Thailand. This support ranges from providing business opportunities through various networking activities to working closely with other trade associations and organisations, serving as a voice for our members' interests. Finally, it was our pleasure to be part of this meeting to understand the needs of Swedish companies in Thailand. This knowledge will be used to develop future projects and events that empower the growing Swedish business community. Previous Next

< Back A Night to Remember: Highlights from the Chamber's Annual Installation Ball 1993 5 Sept 2024 ‘Chamber Installation Ball’ from STEP Magazine Vol. 3/No.9, November 1993 The Thai-Swedish Chamber of Commerce commenced the new Chamber year with its Annual Installation Ball on Friday, 29 October 1993, held at The Oriental’s Grand Ballroom . With 140 members and distinguished guests in attendance, the night was one to remember. The evening began formally with Khun Worachai Bhicharnchitr, Vice President of the Chamber, as Master of Ceremony. After the national anthems, Ambassador Heckscher toasted His Majesty the King of Sweden and His Majesty the King of Thailand. Re-elected President Mr. Anders Lundquist introduced the new Board and shared insights into the forthcoming Chamber year. Guests were treated to an elegant four-course dinner paired with fine wines. The entertainment was provided by the Dream&Memory band, which kept the mood lively. The grand raffle was a major highlight, with prizes including a SAS Business Class ticket to Scandinavia, a candlelit dinner voucher, a round-trip ticket to Phuket, golf bags, golf balls, premium French wines, and exclusive ceramics. Mr. Axel Blom managed the raffle draw. The Chamber extends its sincere appreciation to the Chamber Ball Committee, comprising Mr. Axel Blom, Mrs. Eva Collenberg Loven, and Birgitta Ludtke, for their exceptional efforts in organising a truly distinguished and memorable event! Previous Next

< Back IKEA Thailand Unveils 'AURTIENDE’ 14 Dec 2023 Introducing IKEA’s exclusive collection for Bangkok, the first launch in Thailand, inspired by and made for IKEA fans. 'AURTIENDE,' meaning ‘Original’ in Swedish, encourages people to be themselves and celebrate their uniqueness, making us all original. Drawing inspiration from the dynamic lifestyle of Bangkok, the collection reflects the belief that everyone is unique, featuring a variety of products for daily self-expression. The AURTIENDE Collection is now available for online purchase and in every IKEA store. To discover the AURTIENDE Collection, please visit https://www.ikea.com/th/en/new/aurtiende-pub225b20a0 Learn more about IKEA Thailand at https://www.ikea.com/th/en/ Previous Next

< Back Big thanks to Dynapac for the warm welcome to their Bangna Customer Center 15 May 2024 On 28 February, SweCham visited Dynapac Road Equipment Thailand at their Customer Center in Bangna. Big thanks to Mr. Ihab Eldessouky (Regional General Manager) and Khun Kawita Doungkaew (Project Management APAC/Executive Assistant) for the warm welcome and the great hospitality extended to our Executive Director Dr. Pojanath Bhatanacharoen. The visit offered valuable insights into Dynapac’s products and services. As the leading global supplier of high-tech soil and asphalt rollers, light equipment, and pavers, Dynapac is renowned for their high-quality and innovative machinery. A standout example of this is their Z.ERA programme, which is focused on leading the industry towards a carbon-neutral future. The program is concentrating on the use of alternative fuels such as battery-driven engines and hydrogen power solutions, to reduce their carbon footprint. Dynapac’s dedication to sustainability, innovation and reliability is integral to their aim of enhancing customer performance, positioning Dynapac as a trusted and reliable partner in the industrial sector. The SweCham team looks forward to developing new opportunities and partnerships with Dynapac in the future! To discover more about Dynapac, please visit https://dynapac.com/en/ Previous Next

< Back Help us Name our Dala Horse and Win a Free Drink! 16 Oct 2023 We are excited to introduce our newest SweCham Team member, our adorable Dala horse, courtesy of the Embassy of Sweden. The Dala horse is our new mascot and will travel along with us on various adventures to promote Sweden brand! Our charming Dala horse needs a name, and we want your creativity to help us find the perfect one. The challenge? - the name needs to be easy to pronounce in Thai, Swedish and English! 🎁 The lucky winner will receive one free drink at the SweCham Social Network Club at the Oriental Residence Hotel. It is a great opportunity to enjoy a relaxing and delightful evening with SweCham members and friends. ✨ Here's how you can participate in our campaign ✨ Submit your name idea under the comment section of this post Subscribe to SweCham’s Facebook ( www.facebook.com/ThaiSwedishChamberofCommerce/ ) and LinkedIn pages ( www.linkedin.com/company/thai-swedish-chamber-of-commerce/ ) Share this post and encourage your friends and family to join in the fun! The most creative and meaningful name suggestion which can be easily pronounced for our Dala horse will be selected. We can't wait to see the incredible name suggestions everyone comes up with and the special meaning they will carry for SweCham. 🇹🇭🇸🇪 The winner will be announced on 24 October, so stay tuned for updates and announcements on our website and social media channels. Let’s share name ideas with us because you might be the lucky winner of that refreshing free drink at the SweCham Social Network Club! For more information about the SweCham Social Network Club, please visit https://www.swecham.com/events/swecham-social-network-club-1 Previous Next

< Back APAC SwedCham Webinar: CEO Talk: Micael Johansson, CEO of Saab Group, 8 November 2023 On 8 November, SwedCham in Singapore hosted a webinar with Micael Johansson, CEO of Saab Group, on the topic of national security, with a focus on the nature of defence manufacturing and strategies. Micael Johansson started by summarising SAAB’s key areas, along with its four major hubs outside of Sweden: the USA, the UK, Australia, and Germany. He explained that SAAB’s focus lies in aiding countries in rebuilding military supplies. The session transitioned to the main topic, where he discussed his views on current events and how SAAB is responding. SAAB is changing its regional supply chains. It is simultaneously building up its stockpiles, thus making SAAB more resilient to future possible security issues. The war in Ukraine has revolutionised modern warfare, with the use of traditional and civilian technologies. A connected battlefield is also something new, where both AI and the cloud are being used in real-time. This is something the SAAB CEO believes will be the future of warfare. SAAB is strategically expanding its presence in the APAC region, designating Australia as a key hub. Meanwhile, having reached market penetration in India, Thailand, and Singapore, where various products are sold in their respective countries. We would like to thank SwedCham in Singapore and SAAB for this interesting webinar! Previous Next

< Back AstraZeneca Thailand has been certified as a Top Employer 2024 1 Mar 2024 AstraZeneca Thailand has been awarded the Top Employer 2024 certification by the Top Employers Institute for the fourth consecutive year, acknowledging its commitment to providing an excellent workplace, employee well-being, and professional development. AstraZeneca is always ready to support employees in initiating new ideas and enhancing their knowledge and skills, which is one of the key foundations of their success... Read the full article here: https://www.linkedin.com/posts/astrazeneca_astrazenecathailand-topemployer2024-forabetterworldofwork-activity-7168445097074700288-PfiW?utm_source=share&utm_medium=member_desktop Previous Next

< Back SweCham Team visited Hitachi Energy Thailand to discuss collaborations on Sustainability issues 18 Jul 2024 On 16 July, our Executive Director Dr. Pojanath Bhatanacharoen and Administrative Officer Khun Anantaya Kwanmuang had the pleasure of visiting our member, Hitachi Energy Thailand, at their new office in Park Silom Tower. The SweCham Team was warmly welcomed by Dr. Worawut Waruttamapornsu , Country Managing Director, Khun Kirasa Piraromthana , Country Communications Manager, and Khun Siriwan Eiampikul, Executive Assistant to the Country Managing Director. During the visit, we discussed our collaborative efforts to address sustainability issues. Topics of discussion included the participation in the Sweden Pavilion at the upcoming SX Sustainability Expo 2024 in the autumn. Hitachi Energy is a global technology leader committed to advancing a sustainable energy future for all. They serve customers in the utility, industry, and infrastructure sectors with innovative solutions and services across the value chain. By partnering with customers and stakeholders, Hitachi Energy pioneers technologies and drives the digital transformation needed to accelerate the energy transition towards a carbon-neutral future. We would like to express our sincere thanks for the warm hospitality and look forward to closely collaborating towards sustainable development! Previous Next

< Back An Afternoon of Celebration at Securitas Thailand's Grand Opening 2 Nov 2023 Yesterday afternoon, SweCham had the privilege of being part of the grand opening of Securitas Thailand 's combined Head Office and Operations Centre. It was a momentous occasion, marked by a warm atmosphere and a spirit of unity. 🎊 The afternoon kicked off with a heartfelt inauguration ceremony, graced by the esteemed Swedish Ambassador to Thailand, H.E. Mrs. Anna Hammargren, and the President of the Thai-Swedish Chamber of Commerce, Mr. Peter Björk. Together, we celebrated this significant milestone in Securitas Thailand's journey. SweCham Executive Director Dr. Pojanath Bhatanacharoen proudly joined the President in representing SweCham in offering our warmest congratulations to Mr. Daniel Hotlsjo, Country President of Securitas Thailand. One of the highlights of the afternoon was the delightful 'fika' coffee break, a cherished Swedish tradition. Guests and the dedicated Securitas staff indulged in the flavours of Sweden, savouring cinnamon rolls, vanilla buns, and chocolate balls with coffee. This cultural exchange added a touch of sweetness to the occasion, symbolising the harmonious blend of Swedish and Thai traditions. ☕️🍩 A heartfelt thank you to Securitas Thailand for the warm welcome and, again, big congratulations on this remarkable achievement! 🏢✨ Here's to a future filled with fruitful partnerships and shared successes. 🌍🤝 🔹 About Securitas Thailand 🔹 Securitas Thailand specialises solely in security services, serving a diverse range of customers across various industries. Their protective services, developed collaboratively with clients, seamlessly integrate advanced technology. While manned guarding remains fundamental to Securitas, their continuous innovation ensures they meet customer-specific demands at a competitive price. To learn more about Securitas, please visit: www.securitas.co.th Previous Next

< Back SweCham Business Connect, 9 May 2024 On 9 May, SweCham hosted the 'SweCham Business Connect' at the elegant Oriental Residence Hotel in Bangkok . The evening began with a warm welcome from our president, Mr. Peter Björk, who also extended his greetings to our annual partners, Platinum Partner Dynapac , and our Gold Partner Husqvarna and our workplace partner IWG . Following the introductions, Mr. Bhumivisan Kasemsook, Secretary-General of the Public Sector Anti-Corruption Commission (PACC), gave an insightful presentation on the PACC's strategies for suppressing and preventing corruption. The PACC is committed to establishing better checks and balances to ensure transparency and accountability. Mr. Bhumivisan illustrated this with a case where a businessman reported a corrupt official who had demanded 3 million baht for the approval of a licence. The report led to an investigation and the official's arrest within seven days. Mr. Bhumivisan emphasised that ideally, corruption should not occur at all. The most effective means of prevention is to foster a cultural shift within the Thai government, particularly through the education and training of young officers and government employees. He stressed the importance of reporting corruption to the PACC, as silence allows corruption to flourish. We would like to extend our warm thanks to Mr. Bhumivisan Kasemsook for the interesting presentation that generated many questions from the floor and a very dynamic discussion. Big warm thanks to our hotel partner, Oriental Residence Hotel for the delicious food, luxurious venue and the excellent service which added a lively atmosphere to the networking and mingling! We would also like to thank the supporting chambers and organisations for their support of the event. Finally, we would like to warmly thank everyone who came to join our networking event. It was truly an unforgettable occasion. If you have been affected by corruption, please contact the PACC via their hotline at 1206#9 or email at investor.center@pacc.go.th Click here for the Full Photo Book! Previous Next