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Not enough value for our members is the strongest weakness, Jiraya points out.
Part of the challenge lies in identifying what needs individuals and entrepreneurs have today.
As for new start-ups their focus may for instance be to run a local operation or with a goal to also grow in the region market. Companies and entrepreneurs arriving and setting up a business here today are doing so on completely terms than was the case earlier.
TSCC recognises that as an organisation it can certainly fulfil a valuable role in many instances, and situations. TSCC believes that value is driven by a coordinated calendar, member benefits, services, the board’s work and member engagement.
“Beyond the Swedish connection members should be able contribute in a meaningful way; also partaking in our efforts concerning for instance ease of setting up a business in Thailand,” highlights President Jan Eriksson. “We should also look at catering to Thais looking for assistance in entering Sweden as a market.”
“We also need more Thai members, and also in the board for exchange with Thais to also get their perspectives,” says Jiraya.
“The new market survey from Business Sweden also shows that those establishing a business here target the local market. We need more Thai members in order to get the cross-collaboration between Thai and Swedish companies,” the ED believes.
“We will come up with individualised packages where the approach is to see what the Chamber can do for members rather than having a standard approach, as well as review our services. We will take into account companies diversity and circumstances.”
Mega Trends will also be monitored, since by doing so TSCC will be able to identify potential members and new opportunities, such as tapping into future trends.
“Sweden is in forefront of new technologies, and we see an increased influx of Swedish start-ups and SMEs establishing themselves in Thailand and the region,” believes Lars Svensson.
A big change is how technology is driving disruption in every sector, taking place across all industries and in all geographies. This is generating myriad new businesses, with opportunities for ‘high-impact’ entrepreneurs who have the capacity to seize the moment.
Enterprises take advantage of connected devices to capture vast amounts of information, enter new markets, transform existing products, and introduce new business and delivery models.
This also comes with significant challenges for companies, including new competition and changing consumer engagement. Any business model can easily, suddenly be thrown out of the window so today most entrepreneurs and companies must be ready and able to adapt.
And innovation will increasingly take place in rapid-growth markets, with Asia surfacing as a major hub.
For Thailand its central location in ASEAN is yet another component of increasing importance.
Commenting on the new efforts and her role Jiraya Chanchon thinks it is exciting and challenging.
“I can see that with the strategy we have decided to develop I am confident this will improve the Chamber as a whole. We will have much better communication and relationships with our member and partners – where we are quite weak today.”
Jiraya, who has studied in Sweden, is very motivated to build the success for the chamber, as she has been with TSCC for a few years already and could see many things that needed improvement, but for which there was not enough time. She says that everyone in the Board is also much more involved and contributes with their specialist skills.
She sees as a big challenge for her to train the new employees and get them to understand how the Chamber is going to operate onwards.
Charlotta Schlyter, Deputy Head of Mission, representing the Embassy of Sweden in Bangkok comments on the new strategy work within TSCC as something very positive.
“Swedish companies continue to trade with and invest in Thailand, and there is a strong emerging interest from Thai companies for Swedish business opportunities. In this context, the TSCC has an important role to play. The TSCC has launched a laudable change process, which, among other things, aims to broaden the membership base. The Embassy follows this work with great interest and looks forward to continue to work closely with TSCC.”
Towards and into year 2016 every member of the chamber will get all the details and new offers, as well as gradually start noticing changes, including in the calendar of events. And with swecham.com and increased online presence TSCC will increasingly show up for Internet search results in a Sweden-Thailand information context.